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Summary

I take immense pride in connecting with diverse audiences, unravelling new stories, and helping organisations gain a higher share of voice in their sector.

Work Experience

Founder

Yasss Girls Reading Club

Aug 2019 - Present

A community of well-rounded upwardly mobile females committed to improving their reading culture.  We are on a mission to build and inspire one another, professionally and socially—Yasss to smashing goals, breaking ceilings and being the best version of ourselves.

Marketing & Comms Manager

CTA

Dec 2022 - Present

  • I oversee all marketing and communications of CTA across England, Scotland, Wales and Northern Ireland.

  • I am responsible for developing CTA’s Marketing and Communications strategy and ensuring its implementation throughout the organisation.

  • I work with the directorates to ensure that stakeholders including DfT (Department for Transport) are engaged and involved in sharing communication with the CT sector.

  • I am responsible for CTA’s website and overall digital presence, including coordinating with staff and external stakeholders to keep it current and up to date.

  • I develop and maintain relationships within the media and with journalists, especially transport or community sector specialists and outlets.

  • I also provide coaching and development support which motivates and enables staff to achieve their individual objectives in with strategic objectives.

Senior Account Executive

YAP Global PR Agency

Jan 2022 - June 2022

At YAP, I helped shape public perceptions about clients through proactive media relations. 

  • I led and managed relationships, strategy and execution for 5-6 clients, leading weekly meetings and ensuring projects were delivered on time and on budget.

  • I have helped shape public perceptions about clients through proactive media relations. I have built a media network of local and global journalists over the years. I developed media relations strategies and sought high-level placements for clients in print, broadcast and online media.

  • I maintained a keen understanding of industry trends affecting clients, and provided media insights to support clients' business outcomes.

  • I developed marketing communications plans for clients, including strategy, goals, budget, and tactics.

  • I developed press releases, blog posts, interviews, case studies, pictures and other relevant content to be shared with traditional media online and through social networks.

  • Provided information to the press and the public and responded to crisis situations in a timely fashion.

  • Managed Account Executives and oversaw/quality-controlled their work.

  • Monitored analyzed and communicated PR results according to set KPIs on a quarterly basis.

  • Creatively wrote and pitched press releases, op-eds, feature stories and briefing documents.

  • Leveraged existing media relationships and cultivated new contacts within business and industry media.

Communications Consultant

UN Women

Feb 2021 - Aug 2021

  • Led the communications and branding activities of SGBV campaigns in Nigeria.

  • Draft a complete advocacy and communications strategy and action plan.

  • Produce newsletters on GBV campaign activities.

Communications Consultant

MacArthur Foundation

Apr 2019 - Sep 2020

  • Led the strategic communications direction of Education campaigns in Northern Nigeria.

  • Interpreted complex policies using storytelling and infographics for diverse audiences.

Communications Consultant

OXFAM Nigeria

Dec 2019 - Sep 2021

  • Communications and branding activities of the conflict and fragility project in rural communities.

  • Created and designed brochures, policy briefs and campaign reports.

  • Promoted all campaign activities online and offline.

Communications Consultant

USAID E-WASH

Sep 2019 - Aug 2020

  • Led the communications campaigns for WASH in 5 Nigerian States.

  • Wrote press releases, feature pieces and concept notes.

  • Collaborated with the Programs team to develop policy briefs and campaign call-to-actions.

Communications Director

Connected Development

Sep 2018 - Dec 2021

At CODE, I helped redefine the company strategy and positioned it as a thought leader in the civil society sector in Africa.

  • Assembled and managed a diversely skilled 8-member communications team to deliver monthly campaign targets.

  • Developed and executed integrated marketing communication strategies that increased brand awareness and ensured CODE's higher share of voice amongst competitors.

  • Facilitated the transformation programme, including managing the roll-out of key technology implementation projects and informing employees during the process.

  • Built, increased and managed relationships with media and key stakeholders of the Organisation.

  • Created content for corporate materials, in-house correspondence and technical documentation.

  • Wrote and proofread internal and external communication documentation before publishing.

  • Supported and trained departments, State and African Country Leads in media and communications-related capacity building.

  • Supervised the management of CODE’s online assets including social media, website, and monthly newsletters.

  • Wrote and edited high-quality communications outputs including periodical press releases, feature pieces and media talking points.

  • Identified and secured opportunities for visibility and ensure effective dissemination of CODE’s services among stakeholders in Africa.

Internal Communications Manager

TL First Group

Feb 2016 - Aug 2018

At TL First, I designed company core values, established standard protocols amongst staff and enhance work processes and structures.

  • Developed and implemented an internal communications strategy that supported the delivery of the Organisation’s strategy.

  • Provided expert strategic internal communications advice, supported senior executives and managed leadership communications.

  • Developed and delivered a communications approach to support the successful delivery of internal change.

  • Managed communication of the staff survey and implemented relevant internal communication and engagement activities.

  • Continuously monitored, evaluated and improved internal communication channels.

  • Drafted internal communication messages or scripts for senior executives.

  • Monitored internal response to organisational developments and advised senior executives accordingly.

  • Provided clear and effective communications in response to crises or emergencies to reassure and guide staff.

  • Designed and delivered targeted communications plans and campaigns and evaluate their success.

Media Analyst

Mediacraft PR Agency

Mar 2012 - Jan 2016

At Mediacraft, I protected and amplified client's reputation online and identified opportunities to improve their visibility.

  • Managed Social Media campaigns for clients and respond to feedback accordingly.

  • Monitored the industry portal’s online reputation.

  • Provided detailed Media Monitoring, Measurement, Evaluation and Analysis for clients.

  • Created and post news content on the business news platform, www.bizwatchnigeria.com

  • Edited and upload sector-based news (Oil & Gas, Business & Economy, Manufacturing, Power and energy, Agriculture and Allied Growth, etc) on the portal.

Volunteer Experience

BellaNaija.com (Sep 2014 - Jun 2019)
 

  • Freelance contributor and lifestyle blogger.

Slum to School, West Africa  (Jun 2013 - Feb 2017)

  • Developed database and sustainable working relationships with all print media houses.

  • Designed clear campaign adverts.

Education

2019 - 2020

Public Relations | Diploma

Cambridge College of Marketing, UK

2014 - 2016

Marketing Management | MBA

University of Lagos, Nigeria

2006 - 2010

Mass Communications | BSc.

Covenant University, Nigeria

2000 - 2005

Lagos State Model College

Secondary School

Connect with me

  • LinkedIn
  • Blogger
  • RSS

© 2022. Kevwe Oghide.

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